How to Start a Shoe Business
With No Money
It is not an easy task to start a new shoe company. You will need lots of determination and energy. Will you need lots of money? Not necessarily.
You can start a shoe business without much money. A successful brand will need a unique feature or market niche to stand out and compete with the big dogs. You will also need a unique name for your brand, a clear brand statement, and a distinctive logo. These key starting points are all accessible to you at no cost. Work on them on your own or solicit the help of a friend with some design skills. If you can nail the brand name, statement, and visual identity correctly you will be well on your way to success. Make sure and invest plenty of time in perfecting them so your product will appeal to a large number of people.
Get The Word Out There
You need to get the word out there and analyze the public response to your shoe brand. The fastest way to do this without any money is Facebook, Instagram, or whatever social media platform your friends and target customers will look at and tell their friends to look at. A Facebook page with great photos and some text which clearly communicates your shoe brands’ unique identity should do the trick. If you publish the photos and pages and the response is low you will need to reevaluate and possibly start over. Don’t rush the idea, proceed with confidence in your brand and you will be able to lock in some seed money to get your footwear product produced.
You will need to raise some seed money to cover the product development, materials and production costs for your new shoe company. There is no way to acquire product without paying for it. You can expect to pay at least 50% of the total purchase price of the shoes when you place your production order. Should you borrow from your friends, family or a bank? Maybe you should launch a crowd-funding campaign? Crowdfunding is a great way to reach out to customers, gain exposure, refine your sales pitch and secure backing for your new shoe company. Look into Crowdfunder™, Kickstarter™ and Peerbackers™. Learn more about the successes and pitfalls of these online services plus more information on raising capital and start-up costs in Chapter 6 of How To Start Your Own Shoe Company.
The Cost Involved in Selling Your Shoes
There is also a cost involved in selling your shoes. Luckily, you don’t have to spend big to have a decent online selling platform. Instead of hiring a web designer to build a specialized website you can take advantage of a low cost and easy DIY online store platform such as WordPress, Shopify, or Ebay which can process payments through PayPal. Once you have made a few sales and have a growing customer base you can feel proud that your brand has successfully joined the ranks to become a scaleable business!
Learn more about making shoes:Do you want to learn how big brands make shoes? Now you can! How Shoes are Made will show you how modern shoes come to life! More than just a tour through a sneaker factory and more than your average shoe making book! From drawing shoe designs to sample development and footwear manufacturing, you will learn how it is all done. Written by veteran shoemaking pros, How Shoes are Made will give you a look inside the REAL world of shoe design, development, and mass production. 220 pages with over 400 color photos and drawings. 26 chapters explaining shoe design, footwear pattern making, sample development, footwear materials selection, upper stitching, outsole and tooling design, shoe lasts, shoe costing, quality inspections, starting you own shoe brand, and much more! A must read for young shoe designers, sneaker heads, or any footwear fanatic! See Preview Video On YouTube
Print Edition Now Available!
Table of Contents:The Design Process, Shoe Development, Shoe Patterns, Shoe Specifications, Outsole Tooling, Development Process, Pre-Production, Material Preparation, Stitching Operations, Rubber Pressing, EVA Forming, The Assembly Line, The Shoe Last, Footwear Costing, Importing Shoes, Shoe Logo Design, Leather for Shoes, Textiles for Shoes ,Synthetics for Shoes, Foam for Shoes, Know Your Footbeds, Material Suppliers, Shoe Designers Tools, Jobs in the Shoe Trade ,Quality Control, Starting a Shoe Company, Life at a Shoe Factory, Shoe Making Dictionary
If you want to learn more, check out our new books.
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E-Book edition 170 pages. PC and Mac compatible PDF file. Download Now!
E-Book edition 220 pages. PC and Mac compatible PDF file. Download Now!
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Print Edition, 220 pages with over 400 color photos and drawings.
Print Edition, 250 Pages with over 400 color photos and drawings.
A must have for anyone serious about launching a new footwear company!
E-Book edition 170 pages. Profit margin and Size run calculators. Download Now!
Download Edition + Paper Pattern + Blue Prints and Spec sheets
Start-up Pack is all you need to get your own shoe business started.
Print Edition + Paper Pattern + Blue Prints and Spec sheets
A complete technical specification, drawings, blueprint, pattern and spec.
Computer cut shoe pattern for a classic jogger. Factory Blue Print included.
Entire pattern size run for the Arris classic trainer, Men’s US 7-13 (Euro 39-47)
24 inch tape specifically designed for measuring shoe lasts.
Ready to Print! Men's size 9 last. The .STL file can be scaled in X, Y and Z.
Great for checking leathers and synthetic materials. Features adjustable dial.