Do you dream about creating a shoe brand and starting a company? How to Start Your Own Shoe Company was written for you! You will follow the complete design, development, delivery, and retail marketing of two very different start-up shoe companies. Each company has its own style of shoes and business plan. Every chapter will introduce a new business requirement or manufacturing process and then explain how each of our two start-up shoe brands will tackle this challenge for their growing business.
How to Start Your Own Shoe Company will guide you through creating your shoe brand identity, legally setting up your shoe company, and how to register your trademarks. You will learn how to get your shoes designed, how to find a factory to produce your shoes, and how to best go about selling your shoes. You will also find information on topics such as; calculating profit margins, importing your shoes, paying overseas vendors, working with international distributors, and capital requirements.
How To Start Your Own Show Company is arranged in chronological order following the complete start-up process from design, development, production, sales, on through web and retail marketing and distribution. This book will help you understand all these challenges and be your guide as you build your own shoe company and watch it come to life!
12 chapters, 170 pages, 115 full color photos, charts, and infographics.
Part 1: DESIGN – DEVELOPMENT – PRODUCTION
Chapter 1 : Your Shoes and Your Brand
Does the world need another shoe company?
Create your own shoe brand.
Create your business plan.
Footwear brand identity development.
Footwear target markets.
Chapter 2 : Creating Your Shoe Company
When do you need to create your shoe company?
What kind of company best fits your needs? What is an LLC?
Creating and protecting your trademarks.
Finding and buying web domains.
Permits for a new shoe business.
Chapter 3 : Designing Your Product Line
Two kinds of shoe design briefs.
Footwear merchandise plans.
How to hire a shoe designer.
Do you need a patent? Design vs utility patents.
Designing your own custom shoes.
How to find a shoe designer.
Chapter 4 : Planning Your Shoe Business
When and how to launch your shoes into the market
Footwear delivery seasons
Financial modeling for your shoe business
Calculating profit margins for footwear
Shoe Pricing: the cost of production and retail pricing
Chapter 5 : Manufacturing and importing Your Shoes
Finding a factory to make your shoes
Footwear agents and trading companies
The shoe development process
Import duty and shipping rates for shoes
Chapter 6 : Start-Up Costs and Raising Capital
Footwear development expenses
The capital calendar for shoe start-ups
Raising money for your shoe company
Letter of credit and wire transfers
How much money do I need to start my own shoe brand ?
Part 2: Marketing – Sales – Distribution
Chapter 7 : Brand Promotion and Footwear Marketing
What is marketing? Traditional, guerrilla and social
Footwear marketing strategies
Making your shoe company catalog
Print and digital media
Shoe trade shows and alternatives
Chapter 8 : Footwear Sales and Distribution
The footwear sales chain
The language of footwear sales
Sales and distribution models for shoes
Wholesale distributors of shoes
Web direct internet shoe sales
Chapter 9 : Shoe Company Operations
Serving your consumers and shoe dealers
Operational models for shoe companies
Third party logistics service providers
Chapter 10: What’s Next for Your Shoe Brand?
Strategies for growing your footwear brand
Selling shoes into new markets
Diversifying your product offering
Chapter 11: Going international
Defending your trademarks overseas
Distribution models for shoes
Finding the right footwear distributors
Purchase terms for shoe distributors
Chapter 12 : What Can Go Wrong?
Dealing with footwear manufacturing delays
Shoe quality issues
Damaged shoemaking equipment
Chapter 13 : Shoe Making Terms You Should Know
Strengths, Weaknesses, Opportunities, and Threats
Stock keeping units (SKU)
Sales representatives and sub reps
Minimum advertised price (MAP)
Limited liability company (LLC)
Chapter 14 : Sample Documents
Non disclosure agreement
U.S. tax form