How to Start Your Own Shoe Company:
If you want to start your own shoe brand to design and sell your own shoes you need to think about many important details. I have listed some key points for you to consider if you want to get a footwear brands started.
What is the target market for your new shoe company? You will need to decide where you shoes will be sold, specialty shoe stores or discount shoes retailers or will you sell directly to your end-user? This will help you decide how many shoes you will need to make to get started.
Figure out who is your end-user for your shoes? Business executives? Punk rockers with tattoos? High school kids? Knowing your customer will let you set the price, look and materials for your new shoe. What kind of shoe do you want to make, casual, performance, fashion or do you have a totally new idea!
Name Your Shoe Brand:
Based on your target customer it’s time select a name for your shoe company. You will need to set up your shoe company. Contact your city hall to get a “DBA” Doing Business As. Register your shoe company, get a vendor’s license and a Tax ID. Don’t forget to check you names on the web. If you can’t get a good website Domain that is close to you new shoes company’s name your customer may have a hard time finding you on the web!
Research and More Research:
Visit you target retailers and search online for the types of shoes your future competitors are selling and the prices they charge. Study the designs, logos, materials and any feature these shoes have. Ask yourself “What will make my shoe brand unique.” If you can’t answer this question STOP. There are thousands of shoe companies the world does not need another “Me Too” brand!
Design your shoes:
Find a designer or design the shoes yourself. To design AND sell your own shoes is a big job, it’s okay to get help. Get your research and brand image down on paper. You will need clean shoe renderings that communicate your ideas. Don’t be afraid to hire this out. The world has many hired guns that can really bring your ideas to life. Without great designs your new shoe company is going nowhere. Now stand back, do these drawings say “This what my new shoe company is about?”
Find a footwear sourcing agent or Shoe Factory:
If you want to learn more, check out our new books.
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A must have for anyone serious about launching a new footwear company!
Print Edition + Paper Pattern + Blue Prints and Spec sheets
Start-up Pack is all you need to get your own shoe business started.
A complete technical specification, drawings, blueprint, pattern and spec.
Computer cut shoe pattern for a classic jogger. Factory Blue Print included.
Entire pattern size run for the Arris classic trainer, Men’s US 7-13 (Euro 39-47)
24 inch tape specifically designed for measuring shoe lasts.
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Great for checking leathers and synthetic materials. Features adjustable dial.